The Soft Power Club is honoured to welcome three outstanding personalities who accepted to be part of the Club:

In its Third Venice Conference, the Soft Power Club intends to reassess the importance of its original profile: gathering a qualified Group of International personalities, from Civil society, business, Culture and Creative industries, public service in global Institutions.

New international conflicts, divergences, unrest, fully confirm our motivations: hard power and soft power always co-existed. A good reputational record in the global arena is necessary for every actor - also for the promotion of single Nations interests. Principles and purposes of the United Nations Charter are more important than ever in our interconnected world.

Some crucial issues we shared in these three years should be part of a new Soft Power’s season:

  • A responsible, efficient Multilateralism is a priority. International Institutions must be preserved and strengthened, not weakened, in the face of current and future growing global challenges.
  • Climate Change - an existential and very complex issue for all Humankind, with a series of integrated, necessary Transitions - cannot but be managed in terms of Interdependence and innovations, in order to achieve both very urgent and long-term, strategic results in our common interest.
  • Transformative Digital technologies can be instrumental to open new equality opportunities and inclusive services for all. A correct information landscape can help avoid false narratives aiming to build defamation and hatred; to allow a new transparent, open, efficient business and creative environment; to restore public confidence in national and International Institutions.
  • Open Trade should remain part of the common interests for a Sustainable Development, access to basic goods, healthy and thriving private sectors, creation of new jobs, a more balanced and fair global economy.
  • Culture must not be brutalized as a partisan ground of conflicts: its universal values can contribute in bridging differences and developing mutual understanding between populations and individuals.

The most important goals we have - and must have - cannot be achieved without loyal cooperation. That’s why we’ll address global leaders and Institutions to share the ideas and concrete proposals arising from our Venice Soft Power dialogue..


Francesco Rutelli

II Soft Power Prize

30 Agosto 2022 - Auditorium delle Procuratie Vecchie

The members of the Soft Power Club, chaired by Francesco Rutelli, decided to assign ex-aequo the “II Soft Power Prize” to two great international personalities at the forefront of the fight against Climate Change.

We talk about 2 women: one protagonist of the African and international social mobilization and public opinion, the climate justice activist and UN Young Leader for the Sustainable Development Goals, Vanessa Nakate, 25 years old from Kampala, Uganda; and the American scientist Kim Cobb, 48, oceanographer, leader of the most advanced climate research on marine systems, new risks and solutions (Director of Institute at Brown for Environment and Society, Lead Author for the IPCC Sixth Report).

The Prize for the 2022 edition was delivered by Generali at the Auditorium of the Procuratie Vecchie in Piazza San Marco on Tuesday, August 30th.

Terza Soft Power Conference - 29 Agosto
Fondazione CINI
Terza Soft Power Conference - 30 Agosto (mattina)
Fondazione CINI
Terza Soft Power Conference - 30 Agosto (pomeriggio)
Auditorium Procuratie Vecchie

La III Venice Soft Power Conference è realizzata con il sostegno di Bulgari e Generali, in collaborazione con la Fondazione Giorgio Cini, con il supporto del Comune di Venezia e dell'Università Ca' Foscari Venezia. Partner e coordinamento tecnico: Direct2Brain Agency.


Third Soft Power Conference - Venezia 2022

Previous editions

Edition 2020 and 2021 of the conference

The Soft Power Club convenes prominent Officials, global CEOs, analysts and entrepreneurs committed to share a vision on the role of soft power to promote a pragmatic multilateralism and global dialogue.

The “father” of Soft Power, Prof. Joseph Nye jr (permanent guest at the Club's work) has for the first time identified the attractiveness of countries as one of the main tools for exercising geopolitical and economic power. Our Club was created to emphasize the importance of strengthening effective multilateralism .

The profound changes taking place in the global scenario signals a strong return of Hard Power tools. However, these roles do not call into question the role of Soft Power, together with the universal principles encoded in the United Nations Charter and in many other multilateral collaboration tools.

The Club organizes every year the “Soft Power Conference” in Venice (Italy) in the second half of the month of August. The city was chosen for its universal connotation, a UNESCO World Heritage Site, which has always been at the center of global traffic and international admiration, as well as a candidate for the World Capital of sustainability - also for the threats affecting its fragile ecosystems.

The Club recognizes every year a Soft Power Prize to a relevant personality committed in promoting the values and vision of soft power, having a tangible impact on societies and communities. In line with the strategic objectives of the Club, the Conference provides an opportunity to discuss and plan relevant actions to promote soft power as an effective tool to support an open, integrated vision of globalization.