India Conference

India’s Soft Power Play for a Reshaped World Order

February 16th and 17th, Kerala, India

The event, co-hosted by the Soft Power Club Member Amitabh Kant (India G20 Sherpa and Director of the National Institution for Transforming India) will convene authoritative and prominent speakers from India and Europe, thanks to the support provided by the Italian Ambassador in New Delhi, H.E. Vincenzo De Luca.

Envisioning a world where soft power becomes an intrinsic part of our global narrative, the Soft Power Club champions a humanistic approach, uniting citizens, businesses, and communities worldwide in the pursuit of shared objectives. While acknowledging the resurgence of hard power tools, the Soft Power Club remains steadfast in its conviction about the enduring significance of soft power and the universal principles enshrined in international collaboration tools.

The main topics to be addressed will be: Soft Power Play – Navigating the Influence of Global Corporations; A Nexus for Global Change: Cultural Soft Power and Environmental Sustainability; Building Soft Power through Sustainable Urban Development Indian Soft Power: A Cultural Legacy in the Modern World;  God’s Own Country: Kerala’s Unique Soft Power Contributions; The Land of the Better Story: India and Soft Power; Crisis Communication: The Role of Soft Power in Shaping Global Narratives During War; Trade Routes and Cultural Roots: Exploring Soft Power in Global Export; Cinematic Narratives: Soft Power and Nation Branding; The Influence of Tech Giants: Soft Power Dynamics in the Digital Economy.

Participants and speakers: Mohammed Riyas, Tourism Minister Govt. of Kerala; V. Venu, Chief Secretary Govt. of Kerala; Amitabh Kant;  Francesco Rutelli, Founder and President Soft Power Club; Sanjeev Sanyal, Member of the Economic Advisory Council; Suman Billa, Principal Secretary, Industries & NORKA; Irina Bokova, Soft Power Club Member, former DG of UNESCO; Carlo Ratti, Director, MIT Senseable City Lab&Co-founder Carlo Ratti Association. Curator of the 19th Venice Biennale of Architecture 2025; V.K. Mathews, Chairman, GTech and Founder & Executive Chairman of IBS Software; Rathan U Kelkar, Secretary, Electronics & Information Technology, Govt. of Kerala; Lord Charles Powell Soft Power Club Member, Member of the House of Lords; HRH Prince El Hassan bin Talal, Soft Power Club Member, Chairman Arab Thought Forum; Philippe Donnet, Member of the Soft Power Club, CEO Generali Group; Biju K., Secretary-Tourism, Govt. of Kerala; H.E. Vincenzo De Luca, Ambassador of Italy to India; Anup Rau, MD & CEO of Future Generali India; Ana Luiza Massot Thompson Flores , Soft Power Club Member, Director UNESCO Liaison Office in Geneva; Paolo Cuccia, President Gambero Rosso and Acotel; Alberto Tripi, President Almaviva; Maurizio Taffone Senior Director International Markets Almaviva; Renata Sansone, Chief Operating OfficerCivita Mostre e Musei S.p.A. European and Italian & Indian leaders of Animation Companies: Anne Sophie Vanhollebeke, Executive Producer of Motion Pictures and TV Program;  Cristian Jezdic, CEO beQ entertainment CEO; Alfio Bastiancich, Expert in animation and youth productions.  Federico Mollicone, Member of the Italian Parliament, President, Culture Science and Education Committee, Chamber of Deputies; Mauro Berruto, Member of the Italian Parliament Culture, Science and Education Committee, Chamber of Deputies; members of the Trivandrum Chamber of Commerce& Industry.

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