“Soft Power Is Making a Hard Return” by J. Alex Tarquinio

Days before the recent NATO summit in Vilnius, Lithuania, the host country’s foreign minister, Gabrielius Landsbergis, who has been outspoken against Russia’s war in Ukraine, welcomed an unusual side event. He tweeted that he was “[p]roud to open the NAFO summit.” That wasn’t a typo.

The North Atlantic Fella Organization is an internet meme and a social media movement that bases its name on NATO. They call themselves “fellas,” in their view a gender-neutral term, and identify their accounts with cartoon avatars of Shiba Inu dogs.

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